Nia Lyte, President and Chief Operating Officer
Nia Lyte is a President & C.O.O. of The Shinca Group responsible for overseeing the company’s day-to-day operations of its entertainment and international consulting businesses in the U.S., Japan and Colombia.
She became a published author of a book called “The Power of Your Inner Beauty”, distributed nationwide in English and Japanese at the Barnes & Noble and Amazon.
In addition to her role at Shinca Group, Lyte is a co-founder and President of Koyamada International Foundation (KIF), a 501c3 nonprofit organization, with its offices in Los Angeles, Tokyo and Bogotá. Lyte serves as Women in Cable Telecommunications (WICT) Southern California Board of Directors, Sister Cities International Southern California Board of Directors and Japan America Society (JAS) of Southern California Board of Governors. Lyte is a Sister Cities International (SCI) national member and country representative for Colombia.
At the Asia’s largest TEDx Kyoto, Nia spoke about the importance of cultivating the global mindset before over 1,000 Japanese live audience at Kyoto University of Foreign Studies in Kyoto, Japan in 2016. Nia lectured about the importance of global mindset before hundreds of Japanese high school students as a keynote speaker at a joint high school event hosted by Okayama Prefectural Government Board of Education in 2015 and undergrad Japanese students at the Ritsumeikan University in Osaka, Japan in 2017. She lectured about the women’s leadership and empowerment before hundreds of Japanese women at a lecture event organized by Kagoshima City Government and Koyamada International Foundation Japan in Kagoshima, Japan in 2015 and 2016. With official supports from Japan’s Ministry of Foreign Affairs and Prime Minister’s Office, Nia invited Hollywood Disney Channel stars to Japan to tour inspiring thousands of Japanese youth to pursue higher education and promoting Japanese tourism internationally in ten different prefectures throughout Japan in 2014 and 2015. In the response to the 2011 Tohoku earthquake & tsunami disaster, Nia was committed to organize a series of fundraisers to ship relief goods and items in 20’ FT container and relief funds to the victims in Fukushima Prefecture, Iwate Prefecture and Miyagi Prefecture, Japan.
At the United Nations Headquarters in New York, she was invited by the Colombian Ambassador to the United Nations to speak for the U.N. Women before selected women leaders from around the world in 2016. She has spoken as a keynote speaker for several United Nations’ NGOs in Washington D.C., New York, and Las Vegas.
At the U.S. Congress in D.C., Nia has worked under a senior U.S. Congressman Earl Hilliard Sr. as a paid-intern and got promoted as a Hispanic director for about a year. Nia attended at the Gadsden State Community College and Auburn University in Alabama, and graduated with honors as an outstanding international student with a degree in marketing. During her school years, she received government endorsements from the Board of Education of the State of Alabama and the City Council of Gadsden to write and publish her first children’s book called “The Power of Creativity”.
Prior to moving to the United States in 1997, Nia graduated from The English School, a Colombia’s most expensive international school that offers full International Baccalaureate (IB) program and attended Politécnico Grancolombiano University, a high-profile undergraduate private university in Bogotá, Colombia.